Client: AMC Theatres — the largest movie exhibition company in the world, serving millions of guests annually through its digital channels.
Services: API Modernization, Cloud Migration, .NET Upgrades, Observability & Reliability Engineering
Overview
As part of a long-term partnership that began in 2017, AMC Theatres engaged Keyhole Software to modernize the API ecosystem that powers its digital commerce platform. Over several years, a flexible Keyhole team ranging from 2 to 10 consultants contributed to upgrading and stabilizing the services behind ticketing, seating layouts, concessions, loyalty programs, subscriptions, partner integrations, and payment workflows.
The goal was to reduce technical debt, prepare core systems for cloud-native deployment, and improve reliability across customer-facing experiences.
What We Did
Keyhole engineers worked across AMC’s backend services to modernize APIs and enable cloud readiness:
- Upgraded legacy .NET Framework APIs to .NET Core and .NET 8 for long-term support and performance gains.
- Refactored key services to support Azure deployment and future containerization.
- Improved Azure Service Bus queue handling to increase reliability in high-volume scenarios.
- Introduced OpenAPI spectral linting to standardize and improve API quality.
- Enhanced logging and monitoring with tools such as New Relic and Splunk for better observability.
- Supported CI/CD automation using GitHub Actions and Octopus Deploy for safer releases.
This work took place across multiple releases as part of AMC’s broader digital transformation, with Keyhole consultants integrated directly into existing engineering and operations teams.
Business Impact
- Increased Reliability: Modernized APIs reduced failures and improved the stability of core customer journeys.
- Cloud-Ready Architecture: Upgrades and refactoring prepared services for ongoing Azure and Kubernetes adoption.
- Reduced Technical Debt: Legacy code was brought up to modern frameworks and better standards.
- Faster, Safer Releases: CI/CD automation and stronger observability improved deployment confidence.
API modernization and Azure enablement continue to be key threads in AMC’s ongoing relationship with Keyhole Software, supporting the evolving needs of a large-scale digital commerce platform.
