Keyhole consultants assisted the client with a proprietary designer platform for end users. This tool enables a non-programmer to create a form-based web application without using code—simply by dragging UI elements onto a form page. The form contains pages that have UI elements, each element with associated properties that are interactive at design time. Each element has behaviors that impart program logic to the form. The tool user interacts with those artifacts by dragging and dropping elements, drawing behavior or workflow connections, modifying properties, and then saving the form, as XML, to a server. A web-based player interprets the form XML to serve it to an end-user as a web application.