It can be challenging to decide on the right strategy for reaching the mobile audience, though. If you decide an app is what you need, the next question is “what are my options?” In general terms, the types of mobile applications you could choose to build can be divided into three groups: vendor-native, cross-platform, and hybrid web.

In this post, we give an overview of the various mobile development strategies on our shortlist for enterprise clients to consider; for example, Xamarin, Flutter, React Native, and Ionic. For each tool, we give a brief introduction and highlight the key advantages and disadvantages found in implementing each mobile development approach.