I’m sure you’ve come across the term “Business Intelligence” or “BI” in your workplace or on LinkedIn. It’s remarkable how many people are now embracing the advantages it offers for making better business decisions, making data more accessible and comprehensible, and much more.

One of the primary objectives of BI is to enable companies to make informed, data-driven decisions by following a multi-step process. This process encompasses data collection through ETL (Extract, Transform, Load), data analysis, data visualization, and the subsequent presentation of findings to key decision-makers within the organization. These tasks are accomplished using BI tools and various programming languages, which are employed to access and analyze extensive datasets. The results are then presented in reports that incorporate charts, graphs, maps, and key performance indicators (KPIs) for a detailed overview of the business’s performance.