GenAI in the Enterprise: Martin Waxman, LinkedIn Learning Instructor

On this episode of Generative AI in the Enterprise, Zach interviews Martin Waxman, a LinkedIn Learning Instructor, Author, and Communications Expert with a specific interest in Generative AI. Martin began his career as a television writer and producer before diving more into the PR side of things after life threw him a curveball. Now, after decades in the professional space as both a professor and consultant, Martin teaches companies and individuals how to harness the power of AI from a marketing standpoint.

Today, Martin and Zach talk about how GenAI can be harnessed and used for rapid growth, but it’s not all sunshine and rainbows! They’ll also dive into what should give us pause about this incredible tool. Join us for a great conversation about AI.

View This Episode On:

• YouTube: https://youtu.be/grXiH7MurDs
• Apple Podcasts: https://podcasts.apple.com/us/podcast/martin-waxman-linkedin-learning-instructor/id1730289289?i=1000647525903
• Spotify: https://open.spotify.com/episode/0XMn7yaPFa44qpT1L8OAtU?si=bc6173d7420c4a0d
• … or wherever you get your podcasts!

About Guest Martin Waxman:

Martin is a “digital/social media/communications guy” with roots in PR and the creative arts. He conducts AI research on the relationships between humans and machines, leads digital, social media and Generative AI training, and writes a popular newsletter, Digital Marketing Trends.

Martin is also a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business, and associate director of the Future of Marketing Institute. He teaches digital strategy at McMaster University and speaks on AI and digital media at conferences and events across North America. Martin possess a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

• Martin on LinkedIn: https://www.linkedin.com/in/martinwaxman/
• Digital Marketing Trends (newsletter): https://www.linkedin.com/pulse/does-ai-make-good-enough-your-default-state-mind-waxman-mcm-apr-lx4wc/

About The Generative AI In The Enterprise Series:

Welcome to Keyhole Software’s first-ever Podcast Series, Generative AI in the Enterprise. Chief Architect, Zach Gardner, talks with industry leaders, founders, tech evangelists, and GenAI specialists to find out how they utilize Generative AI in their businesses.

And we’re not talking about the surface-level stuff! We dive into how these bleeding-edge revolutionists use GenAI to increase revenue and decrease operational costs. You’ll learn how they have woven GenAI into the very fabric of their business to push themselves to new limits, beating out competition and exceeding expectations.

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Partial Generative AI In The Enterprise Episode Transcript

Note: this transcript section was created using generative AI tools like YouTube automated transcripts and ChatGPT. There may be typos, slight content changes, or character limits for brevity!

Soon To Come!